CHOOSE YOUR COLOR
LIGHT
DARK

Comforter

Product: Naming, Logo & Branding 

Client: Comforter™ / Furniture & accessories
Agency: Connect 

Creative Director: David Rikiashvili
Senior Designer: Tornike Bokuchava
Designer: Elene Shengelia
PM: Elene Tchavchanidze
CG: Beqa Ichqiti
BEHANCE
Briefly about Client:
The brand aims to provide modern and at the same time comfortable furniture, accessories for interior design and décor elements to customers.

Design Philosophy:
From the very start , we realized that visual identity of “Comforter” had to be the authentic to the brand's vision . Modestly saturated expression and minimalist forms of modern elements, create brand’s identity.
Comforter Comforter
The most interesting for the team was company’s naming process. The name was intended to be easily understandable, uniting the whole concept , indicating to maximum convenience, comfortable and desirable environment to the customers . The word “ Comforter “ , chosen particularly for the company, without suffix 
“er” ,means union of people, loving comfort. 

Video shows “Comforter’s” long lasted hard -working but pleasant process for each member of the staff . 

share