Georgia Made by Characters

Georgia Made by Characters

Guest of Honour Frankfurter Buchmesse 2018


Concept and Branding

Client: Georgian National Book Center
Agency: Connect

Georgia is a small country, but you need to take a deep breath if you’re going to understand it, because Georgia progresses not step by step, but in leaps and bounds.
These leaps and bounds are vociferous, joyful, ancient and new; in some ways they are polite, in other ways they are tiresome. They have their origins in centuries-old traditional discipline, they are also undisciplined while still adhering to tradition; they are unmeasured and detailed. You can pass along twisting mountain passes from the barren wastes of Javakheti to the subtropical Ajaria, where you can stand on a scorching-hot beach and see snow-covered mountains, where the noise of a demonstration accompanies a glass of wine and a hot loaf of bread. This is when Svanetia’s Mt Ushba, covered with stone towers, suddenly alternates with Tbilisi’s opera house and the dreams of peasants dozing in the shade of a walnut tree.
What consolidates and unites all this, and what seems to us the main symbol of Georgia’s eternal essence, is the Georgian writing system: 33 letters which have carried Georgia through so many centuries and which we must acknowledge as the force that has held it together and is what chiefly unites it in all its heterogeneity.
Nothing in Georgia is so like Georgia as the Georgian alphabet. Nothing suits Georgian words and Georgian moods so well as the Georgian alphabet does, and nothing is so Georgian as the Georgian alphabet. It goes without saying that there is an awful lot we do not know about our alphabet and, at the same time, we do know a great deal about it. The Georgian alphabet is unique among the world’s original writing systems. In any case, our language does not belong to the Indo-European, nor the Semitic, nor any other language family: among the languages of the globe, it forms a special Kartvelian group and has a linguistic system with a unique structure.
Georgia Made by Characters Georgia Made by Characters

Logo and Full Branding:

Frankfurter Buchmesse 2018 Symbol is a combination of a Georgian letter 'A and a book spread. The symbol was derived from a slogan of the campaign "Georgia made by Characters". In this case "A' represents formal gateway to other unique 32 letters of the Georgian Alphabet.



Producer & Art Director: 

David Rikiashvili 


Creative Team: 

Ani Asatiani

Elene Tchavtchanidze

Mariam Perishvili

Eto Gzirishvili

Liza Asatiani 

Nestan Nijaradze 

Zura Jishkariani

Ani Kurashvili 

Tea Gorozia

Alexander Otiashvili 


Logo and Brand identity creative director: Gia Bokhua

Brand identity art director: Tamar Chabukiani

Brand identity designer: Kakha Kakhadze


Tornike Bokuchava

Tako Chkaidze

33 Story by

Aka Morchiladze

Translation by

Donald Rayfield

Many Thanks to
Lasha Baqradze
Irena Popiashvili
Rati Amaglobeli
Vato Tsereteli
Dea metreveli