Product: Logo Branding, Corporative branding, Video Production
Client: TV Pirveli
Art Director: David Rikiashvili
Logo Design: Tornike Bokuchava
Logo Typography: Lasha Giorgadze
Director and Motion Graphics: Beqa Ichqiti
Assistants: Tornike Rikiashvili, Elene Tchavtchanidze
Camera: Levan Lekiashvili
Project Manager: Ana Tkebuchava
Main goal of the TV company, is impartial coverage of events, while being in epicenter, the company desires to have a logo and a full brand of the channel, responsive to company's identity and nature.
Working out The company’s logo was an interesting challenge for each team’s member.
The colors, which constitute an integral part of the concept, express a kind of movement and viability, directly related to the company's slogan - "Epicenter of Events". While choosing the logotype, the advantage was given to modesty and simplicity, easily perceptive and identifiable for viewers. Logo, especially made for the channel, is created with a unique font directly related to its own identity.
In the framework of the TV company branding, visual design and concept for 3 current highly rated programs and 3 individual logos were created .